Motorola Solutions: Partner Program Guide

I directed the creation of a revamped 19-page Partner Advantage Program Guide, collaborating with internal stakeholders for resources and engaging an external vendor for creative solutions. I established the framework, initial design, and layout, ensuring alignment with the brand guide and tone of voice narratives.

Motorola Solutions: Channel Partner Brand & Marketing Kit

I led the planning and execution of the brand and marketing kit renewal, orchestrating creative layout, visuals, images, and fonts. Worked cross-functionally, pooling resources for content, submissions, fact checks, and updates.

Motorola Solutions: Bi-Weekly Global Partner Newsletters

I owned the bi-weekly global partner newsletter launch for 4000+ partners. Collaborating with stakeholders, I managed the content cycle from submission to distribution in 2 weeks, achieving a 30%+ open rate with just a 0.5% bounce rate. The newsletters were localized in 7 languages, enhancing global reach.

Motorola Solutions: Case Studies

I collaborated with stakeholders, partners, and distributors, conducting interviews and site visits to craft compelling case studies. Result: boosted website traffic by an average of 20%.

BFL Canada: Visual Standards Guide

I worked collaboratively with corporate communications team and designers to create this 17-page Visual Standards Guide as a part of change management process. The Guide was intended to invite BFL employees and communication partners to guard the brand by maintaining a strong and consistent brand.

BFL Canada: Information Bulletin

I gather information from subject matter experts to manage corporate information bulletin on a monthly basis — being distributed via company intranet dashboard and email.

BFL Canada: Market Insights

I worked closely with senior teams and in-house market experts to launch a Market Insights program. I led the creative development from ideation to creative strategy.

The first issue was launched in Spring 2019 and has been issued every quarter since, with distribution internally and externally via email, blog, and website.

BFL Canada: ‘Risk Control’ Campaign

I developed an end-to-end creation production for the ‘Risk Control’ program, driving awareness through a video series, each resulting in over 500K+ views. Collaborating internally for each episode, I gathered insights and created storyboards. Videos were distributed on social media channels and via email.